Bankruptcy Attorney Marketing Checklist: Are You Reaching Clients in Crisis?
By Duncan Lauder Marketing Practicality LLC Bankruptcy Marketing Bankruptcy Attorney Marketing Checklist — the bankruptcy attorney version is now live. Before the link, here’s the…
Conversion Rate and Cost Per Lead: The Two Metrics That Actually Matter
By Duncan Lauder Marketing Practicality LLC Digital Marketing Analytics Most businesses measure their digital marketing performance with the wrong numbers. Not slightly wrong — fundamentally…
Google Ads Optimization: How Fewer Clicks Produced More Leads Over 11 Years
By Duncan Lauder Marketing Practicality LLC Google Ads Optimization Google Ads optimization isn’t about buying more traffic. In 2015, one of our clients spent $4,797…
Legal Digital Marketing Strategy: 25 Years of What Changed — and What Didn’t
By Duncan Lauder Marketing Practicality LLC 25 Years in Digital Marketing Twenty-five years ago, attorneys bought Yellow Pages ads. Today, a legal digital marketing strategy…
How to Tell If Your Legal Marketing Agency Is Actually Working
By Duncan Lauder Marketing Practicality LLC Agency Selection & Digital Marketing There is a specific kind of legal marketing agency that has mastered the art…
Legal and Trades Digital Marketing: Why the 2 AM Call Changes Everything
By Duncan Lauder Marketing Practicality LLC Digital Marketing Strategy Legal and trades digital marketing share a principle most agencies miss: the client calling at 2…
Trades Digital Marketing Results | Kencor Elevator Case Study
Case Study | PA, NJ, DE & MD | Trades & B2B Services From $42 Per Lead to $15 11 Years of Digital Marketing Results…
Family Law Attorney Digital Marketing Results – Actual Results
Case Study | Cherry Hill, NJ | Family Law From $84 Per Lead to $17 Five Years of Family Law Digital Marketing Results in New…
Bankruptcy Attorney Digital Marketing Results | Real Data
Case Study | New Jersey | Consumer Bankruptcy From $240 Per Lead to $21 A Decade of Bankruptcy Attorney Digital Marketing Results in New Jersey…
Criminal Lawyer Digital Marketing Results – Real Data
Case Study | Cherry Hill, NJ | Civil & Criminal Defense From Solo Attorney to Full-Service Law Firm 13 Years of Digital Growth with a…
Plumbing Digital Marketing: Emergency Leads & Growth
Plumbing Digital Marketing: Emergency Leads & Growth Plumbing Company Digital Marketing Emergency Response Marketing That Converts Crisis Calls Into Customers and Builds Long-Term Revenue Plumbing…
HVAC Company Digital Marketing: Year-Round Lead Generation
HVAC Company Digital Marketing: Year-Round Lead Generation Solutions Seasonal Marketing Solutions That Generate Consistent Leads and Maximize Revenue for HVAC Contractors The HVAC industry presents…