Digital Marketing News

Internet Marketing for Business Leaders

What is Internet Marketing?  Is it right for my business? Your customers are using Google to make purchasing decisions. If you knew that more than 90%…

Marketing Practicality LLC Recently Named a Google Partner

Google has been very active in 2013, making changes on both organic search and its paid search platform, Google AdWords.The changes that Google implemented are,…

Google Introduces "Hummingbird" – Their Biggest Algorithm Rewrite Since 2001

Google announces their biggest algorithm rewrite since 2001 – called Hummingbird for being “precise and fast.” Pleased to see an overall increase in traffic for…

Is Content Marketing Doomed?

If you’re in the SEO business, or use SEO to grow your business, then you’re probably thinking a lot about content lately. We’ve heard all…

Salesforce Mass Email Marketing

Salesforce Mass Email Options and Integration Salesforce.com is an outstanding CRM platform and gives you the ability to send both mass emails as well as…

SalesForce Marketing | Best Practices for Improving Marketing with SalesForce

SalesForce Marketing Using SalesForce.com to Improve, Automate and Track Your Marketing Would your business benefit from: 1.       More sales and higher conversion rates 2.       Optimizing…

Drip Marketing: Salesforce.com and Drip Marketing Campaigns

Drip Marketing – a New Spin on a Time Proven Method Drip marketing is a relatively recent term to describe a marketing approach that has…

Google AdWords Training | Modified Broad Match – The New AdWords Keyword Match Type

Google AdWords Training: What is Modified Broad Match? Google AdWords recently introduced a new keyword match option called Modified Broad Match. At a high level,…

Improve Quality Score with Focused Ad Groups | Google AdWords Quality Score

Using Ad Groups to Improve Your AdWords Quality Score According to Google, quality score is a measure of relevance.  I’ll cover Google’s definition of quality…

Website Design and Search Engine Optimization | Web Design and SEO for Small Business

Website Design and Search Engine Optimization SEO and web design are critical components of your company’s internet marketing – most small business should agree with…

SEO for Local Businesses | Tips for Local SEO | Improve Local SEO Results

SEO for Local Business Is Local SEO part of your overall internet marketing strategy? SEO for Local Businesses is an area that is increasingly competitive.…

Email Marketing Strategies and Email Marketing Tips that Work

Effective Email Marketing Strategies Most small businesses have dabbled in email marketing – whether it’s a newsletter, e-blast or other email marketing strategy.  Let’s cover…