Google Introduces "Hummingbird" – Their Biggest Algorithm Rewrite Since 2001

Google announces their biggest algorithm rewrite since 2001 – called Hummingbird for being “precise and fast.” Pleased to see an overall increase in traffic for my clients. To read the full article, visit Search Engine Land’s article on Hummingbird.

Bankruptcy Attorney Marketing Checklist: Are You Reaching Clients in Crisis?

By Duncan Lauder Marketing Practicality LLC Bankruptcy Marketing Bankruptcy Attorney Marketing Checklist — the bankruptcy attorney version is now live. Before the link, here’s the…

Conversion Rate and Cost Per Lead: The Two Metrics That Actually Matter

By Duncan Lauder Marketing Practicality LLC Digital Marketing Analytics Most businesses measure their digital marketing performance with the wrong numbers. Not slightly wrong — fundamentally…

Google Ads Optimization: How Fewer Clicks Produced More Leads Over 11 Years

By Duncan Lauder Marketing Practicality LLC Google Ads Optimization Google Ads optimization isn’t about buying more traffic. In 2015, one of our clients spent $4,797…