Family Law Attorney Marketing Checklist
7 Essential Keywords Every Criminal Lawyer Should Rank For:
"[your city] Family Lawyer"
"Family lawyer" keywords are broader, covering child custody, spousal support, adoption, prenuptial agreements, and domestic disputes. Location-specific versions capture local searches with less competition.
"Divorce Attorney Near Me"
Phrases like "family law attorney in [city]" or "divorce lawyer near [neighborhood]" help potential clients find you. Captures high-intent local searchers ready to hire legal representation.
"Child Custody Lawyer [your city]"
Essential keywords include "child custody lawyer" as this represents a major area of family law practice. Someone navigating child custody disputes may search for "experienced child custody lawyer near me"
"Divorce Attorney [your city]"
About 50% of lead volume comes from Divorce keywords, making this a critical term for most family law practices.
"How Much Does a Divorce Cost [your city]"
This informational keyword captures people in the research phase who are concerned about legal expenses. Individuals facing the financial complexities of divorce may search for "affordable divorce attorney".
"Child Support Modification [your city]"
It's important to seek out more specific and niche keywords with much less competition. Child support issues often require ongoing legal assistance, making this valuable for long-term client relationships.
"Uncontested Divorce [your city]"
More specific keywords like "contested divorce vs uncontested divorce" have less competition. Uncontested divorces represent a high-volume, lower-complexity service that many family law firms offer.
5 Website Elements That Convert Visitors to Clients
24/7 Contact Form Above the Fold
Place prominent "Free Consultation" form at top of every page with phone number and immediate response promise
Client Results & Case Studies
Feature specific case outcomes (respecting confidentiality) with before/after scenarios to demonstrate expertise
Attorney Bio with Credibility Markers
Include years of experience, bar admissions, notable cases, and professional headshot to build immediate trust
Urgent Call-to-Action Language
Use phrases like "Time is Critical" and "Don't Wait" since family law cases may benefit the client by moving forward.
Mobile-Optimized Click-to-Call
Ensure phone numbers are clickable on mobile devices with large, prominent buttons
3 Social Media Strategies That Actually Work for Law Firms
Common PPC Mistakes That Waste 40% of Your Budget
Action Item:
Review your current family law digital marketing efforts against this checklist monthly and prioritize the unchecked items that align with your practice goals and budget.