Posts by admin
Search Engine Optimization and Meta Tags: Meta Keywords | Meta Description
This comes up far too frequently when I speak with clients or potential clients, so I thought it would be useful to cover the role of common meta tags and search engine optimization (SEO) – elements like meta keywords and the meta description. When you see a listing on a search engine – here’s what…
Read MoreSmall Business Website Help – Website Security Risks
Website Security Risks OK – it’s 2010, are you considering your resolutions for your small business website? If you are looking for small business website help, one of the things near the top of your list should be website security risks. Do You Backup Your Small Business Website? No one wants another task added to…
Read MoreThe Key to Successful Niche Businesses
In my line of work, I am fortunate to work with several niche businesses. And several of these niche businesses have very cool products. That’s the appeal of a niche – it’s unique, different, and generally there are only a few quality providers. So I wondered, what is the key to successful niche businesses? Is…
Read MoreGoogle Adds Real Time Search – Integrates Twitter
Google Integrates Twitter – Real Time Search The much discussed Google-Twitter integration appears to be underway. CNet wrote about it here: Google Launches Real Time Search At the time of writing this post – I can see the live stream if I search on “Tiger Woods”. Seems like the beginning of a paradigm shift to…
Read MoreSuccessful Internet Marketing for Small Business
Think of Successful Small Business Marketing as a Three Legged Stool If you do these three things effectively, your small business internet marketing efforts will be successful. I have the privilege of working with many small business owners across several industries. And rarely do I come across a company that is doing all three of…
Read MoreEssential Small Business Marketing Metrics
Essential Marketing Metrics for Your Small Business Tracking marketing metrics is a key element of successfully managing your marketing process. Of course tracking a bunch of numbers does nothing for your business (except consume resources – if you are not tracking the right marketing metrics. Also, you need to act on your metrics – tracking…
Read More7 Tips for Small Business Marketing Success
Small Business Marketing Success Many small business owners are primarily concerned with two things – cash flow and growth. Growth is difficult to achieve without cash flow. Cash flow is critical to sustain operations, and depending on how your business is performing, there may not be much left over to invest in growth. I’m not…
Read MoreImproving Google AdWords ROI – Tip #1 – Dynamic Keyword Insertion
Dynamic Keyword Insertion for Google AdWords In most cases, using dynamic keyword insertion will improve your Google AdWords click through rate. And if your text ad creative, landing page, offer, etc. is well constructed and thought out – your AdWords ROI improve. If you are not using dynamic keywords I strongly recommend you test them…
Read MoreGoogle Caffeine and SEO for your Business
Google Caffeine and Small Business SEO By now, most SEO’s are very familiar with Google’s new infrastructure update, referred to as Caffeine. The new infrastructure is expected to roll out after the 2009 holiday season. Why Caffeine? Because of the way it indexes websites is like old Google jacked up on caffeine (and the old…
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