Bankruptcy Attorney Marketing Checklist
7 Essential Keywords Every Bankruptcy Lawyer Should Rank For:
"Bankruptcy lawyer [your city]"
Primary local search term with highest conversion potential
"Bankruptcy Lawyer Near Me"
People searching for bankruptcy services often use location-based queries like "bankruptcy lawyer near me" when they need immediate legal assistance. Captures high-intent searchers ready to hire.
"Chapter 7 Bankruptcy [your city]"
Chapter 7 is the most common individual bankruptcy filing. Targets people researching specific options who are further along in decision-making.
"Chapter 13 Bankruptcy [your city]"
Chapter 13 bankruptcy is another key search term potential clients use for debt reorganization research. Valuable because Chapter 13 cases involve higher fees and longer relationships.
"How to File for Bankruptcy [your city]"
Terms like "how to file for bankruptcy" are commonly searched by people seeking bankruptcy services. Captures early-stage researchers who need education and become future clients.
"Stop Foreclosure [your city]"
Keywords like "foreclosure" are important related terms for bankruptcy lawyers since many filings are triggered by foreclosure. Targets people facing housing crises needing emergency bankruptcy protection.
"Debt Relief [your city]"
Captures people who may not yet realize bankruptcy is their best option. Many search for general debt solutions before understanding they need bankruptcy protection.
5 Website Elements That Convert Visitors to Clients
24/7 Contact Form Above the Fold
Place prominent "Free Consultation" form at top of every page with phone number and immediate response promise
Client Results & Case Studies
Feature specific case outcomes (respecting confidentiality) with before/after scenarios to demonstrate expertise
Attorney Bio with Credibility Markers
Include years of experience, bar admissions, notable cases, and professional headshot to build immediate trust
Urgent Call-to-Action Language
Use phrases like "Time is Critical" and "Don't Wait" since bankruptcy cases may be time sensitive.
Mobile-Optimized Click-to-Call
Ensure phone numbers are clickable on mobile devices with large, prominent buttons
3 Social Media Strategies That Actually Work for Law Firms
Common PPC Mistakes That Waste 40% of Your Budget
Action Item:
Review your current marketing efforts against this checklist monthly and prioritize the unchecked items that align with your practice goals and budget.